Air India reveals new logo, livery design as part of massive makeover
The colorful new livery design and logo are both part of a major Air India overhaul. The airline, which was purchased by Tata Group last year, aims to become an international aviation player on par with Etihad, Emirates, Singapore Airlines, and other highly-rated carriers. “Colors, patterns, shapes and how they come together and what they represent matter, but our actions speak so much louder. We are in the midst of a total transformation to reimagine the role of India’s flagship airline,” Campbell Wilson, Air India’s CEO, said in a statement. “The new Air India is bold, confident and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.” The redesign includes a special custom font, Air India Sans, that will now be used across the brand. India is now the most populous country in the world. And it’s ready to become a tourism force And the redesign isn’t jus...